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BA (Hons) Advertising
and Design (3+0)

N/213/6/0111(PA2674)03/18

Fast Facts

Level: Undergraduate

Intakes: February & September

Study Mode: Full Time

Duration: 3 years

Awarded by: University of Sunderland

FAST FACTS

Level: Undergraduate

Intakes: February & September

Study Mode: Full Time

Duration: 3 years

Awarded by: University of Sunderland

Overview

Bachelor of Arts (Hons) Advertising and Design (3+0), in collaboration with University of Sunderland, explores the integration of strategising, conceptualising ideas and creative design conducted within the challenges of today’s competitive advertising industry. Students will be exposed to the various demands of creating and executing advertising campaigns, as well as building their portfolio by working towards a final year dissertation to examine advertising or design issues.

The programme is fully accredited and assessed by the University of Sunderland, yet fully taught at IACT College, with graduates receiving their certification from University of Sunderland.

Career Options
  • Advertising and Promotions Executive
  • Art Director
  • Brand Strategist
  • Business Development Manager
  • Campaign Manager
  • Client Servicing Manager
  • Communications Analyst
  • Copywriter
  • Creative Director
  • Graphic Designer
  • Head of Digital Marketing
  • Marketing Communications Specialist
  • Media Planner
  • Channel Activation Director
  • Strategic Planner
Intakes & Requirements

Intakes:

February & September

Duration:

3 Years

Entry Requirements

  • Pass STPM with a minimum of grade C in two subjects and an average CGPA of 2.0
  • Pass A Level with a minimum of grade C in three subjects
  • Pass UEC with a minimum of grade B in five subjects
  • Pass Matriculation or Foundation with a minimum CGPA of 2.0
  • Pass SAM or CPU in 5 subjects with a minimum score of 50%
  • Pass Diploma with a minimum CGPA of 2.0
  • Other qualifications recognised by the Ministry of Education, Malaysia and considered on a case-by-case basis

English Requirements

  • SPM 1119 (GCE-O) – C6
  • IELTS – Band 6.0

Additional Requirements

  • Applicants must submit a design portfolio based on drawings and sketches, journals, essays, reports and stories, digital and film photographs, digital illustrations using Adobe Photoshop or Illustrator or similar software, 3-D Models or Animation.
Course Subjects

Core Modules:

  • Design Theory 1
  • Digital Image Making
  • Introduction to Advertising 1
  • Introduction to Advertising 2
  • Motion Graphics 1
  • Visual Communication in Graphic Design

Core Modules:

  • Advertising Practice: The Book 1
  • Advertising: The Campaign
  • Branding, Position and Identity
  • Design Theory 2
  • Graphic Communications
  • Motion Graphics 2

Core Modules:

  • Advertising Practice: The Book 2
  • Creative Team Campaigns
  • Design Research Project
  • Major Project 1: The Creative Direction
  • Major Project 2: The Negotiated Brief
  • Major Project 3: The Creative Competition
  • Hubungan Etnik di Malaysia
  • Bahasa Kebangsaan A
  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Perlembagaan dan Masyarakat
  • In-Company Practical Training

(Subject to availability):

  • Drawing Techniques
  • Web Design 1
  • Web Design 2
  • Photography
  • Media Planning
  • Research Methodology
  • Academic Writing

MPU 1:

  • Hubungan Etnik (for local students)/ Bahasa Melayu Komunikasi 2 (for international students)
  • Tamadun Islam and Tamadun Asia (TITAS) (for local students)/ Pengajian Malaysia 2 (for international students)

MPU 2:

  • Bahasa Kebangsaan A 3/ Photography and Digital Imaging

MPU 3:

  • Perlembagaan and Masyarakat Malaysia

MPU 4:

  • Exposure/ Inksight/ Performing Arts Club (PARTS)
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Student Portfolio

Motion Graphics by Victoriya Titova

Motion Graphics by Ng Wu Ken

Motion Graphics by Basil Cha

Motion Graphics by Joey Tong

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