IACT College - Diploma in Marketing & Advertising

Intakes

• January
• April
• May
• August

Duration

2.5 Years

Mode of Study

Full Time

If your dream is to be in advertising or marketing communications, this is the Diploma to pursue. It presents a dynamic and holistic syllabus designed to meet the ever-changing demands of the industry. Above all, it grooms you to be a versatile creative professional. At IACT College, lessons are conducted based on real-life projects similar to those in real ad agencies or multinational companies. Dynamic, challenging yet fun, its effective learning approach makes this Diploma one of the most established Advertising Diplomas in the country – one that has launched many successful careers of its graduates both locally and internationally.

Year 1

• Advertising Principles
• Brand Management
• Communication English 102
• Communication English 103
• Communication English 104
• Computer Graphics
• Creative Thinking
• Introduction to Sociology
• Presentation Skills
• Media Research, Strategy, Planning and Buying
• Marketing Principles
• Mass Communication

Year 2

• Account Management
• Advertising Campaign Planning
• Cross Cultural Studies for Advertising and Marketing Communications
• Consumer Behaviour
• Creative Concept Development
• Creative Process and Execution
• Marketing Communications
• In-Company Practical Training

Final Semester

Electives:
Creative
• Contextual Studies
• Copywriting
• Motion Graphics
• Portfolio Building
• Visual Communication
• Web Design

Marketing Communication
• Corporate Social Responsibilities (CSR) and Corporate Communication
• Event Planning and Project Management
• Integrated Marketing Communications
• Interactive Marketing
• Research Methodology
• Management Principles


*Additionally, the MQA requires all students to take Mata Pelajaran Umum (MPU) within the duration of their studies. The MPU subjects are as follows:
• MPU 1: Pengajian Malaysia 2 (for local students) / Bahasa Melayu Komunikasi 1 (for international students)
• MPU 2: Bahasa Kebangsaan A2 / Problem Solving and Decision Making
• MPU 3: Study of Religions
• MPU 4: Serving Our Society (S.O.S)

*Advanced Standing to BA (Hons) Advertising and Design

*Note: Modules are subject to change and the list of electives may change to reflect the current industry needs.

Marketing Communications

This subject will examine the concepts and techniques of the various elements in the promotional /marketing communications mix. It will provide students with the realization that promoting a product or service can take many forms other than advertising. At the end of the course a combination of the complementary aspects of the various forms of marketing communications will be introduced to the students.

Advertising Campaign Planning

This subject introduces students to some successful advertising campaigns. Students will benefit from understanding how a campaign is planned - starting with the understanding of the purpose and plan of an ad campaign planning to the development of research information, budgeting and execution.

Brand Management

This subject focuses on the importance of a company’s brand, how to create and enhance brand value as well as how to manage the brand. The course blends theory, concepts and practice of brand management through lectures, exercises and case study discussions.

Integrated Marketing Communications

This subject synergistically blends the various marketing communications aspect (advertising, sales promotion, public relations, direct marketing and interactive marketing and personal selling) to effectively promote a product. Students will be required to apply this knowledge together with the understanding of the processes involved in order to plan and develop a relevant and effective IMC campaign. Besides lectures and tutorials, students will have ample opportunities to present their case studies and campaign.

Interactive Marketing

This course reflects the current interactive media prevalent in our society today especially pertaining to internet technology (but not limited to this medium). It covers the understanding of basic fundamentals required in this form of direct marketing to the strategies and practice of interactive marketing such as social networking methods. Students will have the opportunity to develop an interactive marketing campaign.

Entry Requirements

• Pass SPM/O Level with a minimum of 3 credits
• Pass UEC with a minimum of grade B in 3 subjects
• Other qualifications recognised by the Malaysian Ministry of Higher Education are considered on a case-by-case basis

English Requirements

• SPM – Grade C
• UEC – C8
• IELTS – Band 5.0

IACT - Education Pathway

Career Options

• Advertising and Promotions Director
• Art Director
• Brand Consultant
• Broadcast Station Manager
• Client Manager
• Copywriter
• Creative Director
• Event Manager
• Marketing Specialist
• Market Researcher
• Production Manager
• Public Relations Officer
• Publicity Manager
• Sales Manager
• Strategic Planner

Wesley Murang Jon - Year 3 – 2014, Current Student Diploma in Marketing and Advertising

Wesley Murang Jon

IACT College Graduate, Diploma in Marketing and Advertising

The Diploma in Marketing and Advertising at IACT is not for the faint hearted. It grilled and moulded me to become an industry professional. With Project-Based Learning I’ve gone to heights I never would have imagined if I’d learned the conventional way. If you are up for the challenge to join the ranks of the industry greats one day, I can say that this diploma is for you!

Kate Loh Wai Ting - Year 3 – 2014, Current Student, Diploma in Marketing and Advertising

Kate Loh Wei Ting

IACT College Graduate, Diploma in Marketing and Advertising

IACT College has been a training ground to me for two and a half years before stepping out to the real world of advertising. Its project-based learning programme has shaped me to handle my assignments professionally. It is definitely the real deal to study at this city campus.