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Diploma in
Mass Communication

R/321/4/0168(A6366)08/20

Fast Facts

Level: Diploma

Intakes: January, April, June & August

Study Mode: Full Time

Duration: 2.5 years

FAST FACTS

Level: Diploma

Intakes: January, April, June & August

Study Mode: Full Time

Duration: 2.5 years

Overview

The programme offers a broad spectrum of modules that create paths towards vast career directions salient in Mass Communications. Students will graduate with an impressive skill set and knowledge pertinent to the creative communications industry.

Career Options
  • Broadcast Journalist
  • Broadcast Station Manager
  • Client Manager
  • Corporate Communications Director
  • Event Manager
  • Journalist
  • Media Planner
  • News Announcer
  • Producer
  • Public Relations Director
  • Publicity Manager
  • Radio DJ
  • Social Media Consultant
  • Talk Show Host

Requirements

Entry Requirements

  • SPM/O Level – minimum of 3 credits
  • UEC – minimum of grade B in 3 subjects
  • Pass Certificate in Communication Studies from IACT College
  • Other qualifications recognized by the Ministry of Education, Malaysia and considered on a case by case basis
  • Pass the interview/drawing test or portfolio assessment for candidate who do not have a subject art education in SPM level

English Requirements

  • SPM – Grade C
  • UEC – B6
  • IELTS – Band 5.5

Programme Outline

  • Advertising Principles
  • Communciation English 102
  • Communciation English 103
  • Computer Graphics
  • Creative thinking
  • Introduction to Sociology
  • Mass Communication
  • Presentation Skills
  • Principles of Journalism
  • Public Relations
  • Convergent Journalism
  • Media and Culture
  • Media Ethics and Regulations
  • Media Criticism
  • Motion Graphics
  • Photography and Digital Imaging
  • Publicity and Media Relations
  • Video Production
  • Writing for Different Media
  • In-Company Practical Training
  • Idea Conceptualization
  • New Media Studies
  • PR Campaign Strategies
  • Electives (Choose any two):
    • Public Relations
      • Corporate Communication
      • Corporate Crisis Management
    • Journalism
      • Fundamentals of Publishing
      • Print Journalism
    • Broadcasting and Media Production
      • Broadcast Portfolio
      • Programme Management (TV,Radio and Internet)

Additionally the MQA requires all students to take Mata Pelajaran Umum (MPU) within the duration of their studies.

  • MPU 1 : Pengajian Malaysia 2 (for local students)/ Bahasa Melayu Komunikasi 1 (for international students)
  • MPU 2 : Bahasa Kebangsaan A/ Problem Solving and Decision Making
  • MPU 3 : Study of Religions
  • MPU 4 : Serving our Society (S.O.S)

*Advanced Standing to BA (Hons) Media, Culture and Communication

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Student Portfolio

PSA / Music Video
Produced by: Sonia Hiew, Loo Shenning and Toon Wan Ling

PSA Video
Client: The Star Media
Produced by: Petals Production

Short Film
Produced by: Ee Chian and Kok Haw

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