The Advertising and Communication Industry is growing at a fast pace in tandem with Malaysia's strong GDP growth. Advancement in the industry requires employees to be re-trained or re-skilled; traditional advertising and communication areas now require injection of ICT knowledge and industry relevant courses to keep up with the times.
IACT College's Professional Development Courses are designed to meet the needs of the industry. Whether it is to upgrade oneself or learn a new subject, IACT College has lined up an impressive array of courses that will enhance one's knowledge and skills to help stay ahead of competition.
IACT College is a Pembangunan Sumber Manusia Bhd (PSMB) Class A accredited training centre and as such, companies sponsoring participants for training can claim training grants under SBL schemes.
Professional Development Courses offered by IACT College are conducted on part time basis. Classes will be conducted in the evenings.
Passes in courses 1 to 13 will enable participants to obtain the Diploma in Marketing Communications from International Advertising Association, New York.
A general view of the advertising business, its origins and place in the society, the way it is organised, controlled and how it works in practice. The course will also cover the roles of advertisers, advertising
agencies, media owners and professional bodies and principles regarding rules and regulations governing the advertising industry. Comparisons will be made with similar rules and regulations in other countries.
This course is an introductory course in Communication Theory. Participants will be exposed to the elements of communication process, types of communication, models of communication and development of mass media.
This course is designed to give a basic understanding of the different options available and the skills required to plan media that are used to deliver advertising messages. The course examines media strategy through the five basic elements of target audience, scheduling, creative considerations, geographical considerations, reach and frequency and the setting of the media objectives. The different mediums are examined for their strengths and weaknesses.
This course introduces participants to the basics of consumer behaviour, which is seen as a vital component in advertising and marketing. It is based on the premise that it is the free choice of the consumer that ultimately determines what shall be produced and marketed. This course will examine the internal and external factors that influence the behaviours of consumer. Influences such as perception, learning, personality, lifestyle, family and social class are examined, with a view to sensitise students to the interplay of psychological forces.
The aim of this module is to provide students with knowledge and understanding of marketing and advertising research and their applications to marketing and advertising communications. It also aims to provide an insight into the different methods and techniques used to measure the communication effects of advertising.
It is now often called visual communication or communication design. Participants will work with print, pictures and patterns on flat surfaces (2-dimensional) and how to use a combination of words and images to design the layout of printed pages of books, magazines and newspapers, advertisements, brochures. Space, colour, lines, shapes and styles/sizes of letters will be used to create and get the message across.
This course teaches you the most effective manner of creating award-winning advertisements by optimising great layouts and technical skills. This is your opportunity to learn real-world production techniques using a variety of the latest softwares.
This course teaches the most effective manner of creating dynamic and creative websites using web application tools of Macromedia Fireworks, Flash and Dreamweaver.
This course teaches you how to influence millions. Learn how to craft memorable slogans, come up with witty headlines, clever taglines and how to win the persuasion game through the art of writing copy. A complete and challenging course geared to develop the skills of any participant!
Experience the full process of formulating a Brand Strategy, implementing a Brand Management System, and designing an integrated Brand Communication Strategy. This in-depth programme provides you with branding knowledge and expertise to build a successful brand. Participants will be taken through critical issues and key success factors via case studies, group discussions and presentations. At the end of the programme, you will have gained invaluable insights and real-world experiences related to the realm of Strategic Branding.
The changes that Online Advertising has made to the advertising industry would have been beyond belief only a few years ago. Who, for instance is the world's largest agency? Would you believe it's Google? Yes Google! Ad Agencies are rated by their media volume from which they take their profits. Google is now the single largest paid-media service in the world…serving 70‰ of the world's consumers. It also creates ads or places your own ads. When was the last time an advertiser asked you for your opinion of his ad?
This course starts off with the aspects to bear in mind prior to visualisation in 3D, such as setting up and adjusting screeen resolution before progressing on to the genearation of advanced 3D visuals and animated clips using Autodesk Maya.
