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mass communication

Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behavior. It is planned and sustained effort to establish […]
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The one common misconception on Public Relations (PR) by the general public is that: PR means NETWORKING and CONTROLLING the press – it’s all about creating a spin, slogans and […]
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Here we go again. It’s that time of the year where we truly experience freedom, no longer conquered by others and achieving “Merdeka” (Independence)! Yep! 31st August 1957, my country […]
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Ever been nagged about being a “jack-of-all-trades”, but a “master-of-none”? Or struggled to complete a task because you are distracted by many other interesting things happening around you? If these […]
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“Only sky is the limit!” That, to me, is how far creativity can go – no limits. People say that creative thinking is thinking outside the box. But where is […]
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IACT COLLEGE was founded by the advertising and communication industry and has been about producing job-ready graduates. This creative home-grown communication specialist college prides itself in “project-based learning” as a […]
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Well for starters, to be honest, producing a video isn’t a piece of cake. A large amount of blood, sweat, and tears contributes to a successful and interesting video. However, […]
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Mass Communication is a multidisciplinary subject. You can get into different professions like ranging from various media platforms (electronic, print, digital and social) to Public Relations, Event Management and Marketing […]
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