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BA (Hons) Advertising
and Design (3+0)

R/213/6/0111(FA2674)03/23

Fast Facts

Level: Undergraduate

Intakes: February & September

Study Mode: Full Time

Duration: 3 years

Awarded by: University of Sunderland

FAST FACTS

Level: Undergraduate

Intakes: February & September

Study Mode: Full Time

Duration: 3 years

Awarded by: University of Sunderland

Overview

Undergraduates will be exposed to the various demands of conceptualizing ideas, creating and executing advertising campaigns, building their portfolio as well as a final year dissertation to examine advertising or design issues. The degree programme is fully accredited and assessed by the University of Sunderland, yet fully taught at IACT College with graduates receiving their certification from the University of Sunderland.

Career Options
  • Advertising and Promotions Executive
  • Art Director
  • Brand Strategist
  • Business Development Manager
  • Campaign Manager
  • Client Servicing Manager
  • Communications Analyst
  • Copywriter
  • Creative Director
  • Graphic Designer
  • Head of Digital Marketing
  • Marketing Communications Specialist
  • Media Planner
  • Channel Activation Director
  • Strategic Planner

Requirements

Entry Requirements

  • STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0
  • A-Level –minimum of grade E in 2 subjects
  • UEC – minimum of grade B in 5 subjects
  • Matriculation or Foundation – minimum CGPA of 2.0
  • SAM or CPU – 5 subjects with a minimum score of 50%
  • Diploma – minimum CGPA of 2.0
  • Other qualifications recognised by the Ministry of Education, Malaysia and considered on a case-by-case basis

English Requirements

  • SPM 1119 (GCE-O) – C6
  • IELTS – Band 6.0
  • IEP – Level 4

Additional Requirements

  • Applicants must submit a design portfolio based on either drawings and sketches, journals, essays, reports and stories, digital and film photographs, digital illustrations using Adobe Photoshop or Illustrator or similar software, 3-D Models or Animation.

Programme Outline

Core Module

  • Design Theory 1
  • Digital Image Making
  • Introduction to Advertising 1
  • Introduction to Advertising 2
  • Motion Graphics 1
  • Visual Communication in Graphic Design

Compulsory Module

  • Hubungan Etnik di Malaysia
  • Bahasa Kebangsaan A

Core Module

  • Advertising Practice : The Book 1
  • Advertising : The Campaign
  • Branding, Positioning and Identity
  • Design Theory 2
  • Graphic Communications
  • Motion Graphics 2

Compulsory Module

  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Perlembagaan dan Masyarakat

Core Module

  • Advertising Practice : The Book 2
  • Creative Team Campaigns
  • Design Research Project
  • Major Project 1 : The Creative Direction
  • Major Project 2 : The Negotiated Brief
  • Major Project 3 : The Creative Competition

Compulsory Module

  • In-Company Practical Training
  • Drawing Techniques
  • Web Design 1
  • Web Design 2
  • Photography
  • Media Planning
  • Research Methodology
  • Academic Writing
  • MPU1: Hubungan Etnik (for local students) / Bahasa Melayu Komunikasi 2 (for International students)
  • Tamadun Islam dan Tamadun Asia (TITAS) (for local students) / Pengajian Malaysia 2 (for International students)
  • MPU2: Bahasa Kebangsaan A / Academic Writing
  • MPU3: Perlembagaan dan Masyarakat Malaysia
  • MPU4: Exposure / Inksight / Performing Arts Club (PARTS)

Articles and Stories on Advertising and Design

Creativity in The Ever Changing Advertising World

Advertising is changing; In fact, it has changed so much in the last decade -…


Mission Imp Names on the Big Screen-photo8
Project-Based Learning Explained

IACT COLLEGE was founded by the advertising and communication industry and has been about producing…


Mission Imp Names on the Big Screen-photo8
Project-Based Learning Explained

IACT COLLEGE was founded by the advertising and communication industry and has been about producing…


Student Portfolio

Motion Graphics by Victoriya Titova

Motion Graphics by Ng Wu Ken

Motion Graphics by Basil Cha

Motion Graphics by Joey Tong

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