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BA (Hons) Advertising
and Design (3+0)


Fast Facts

Level: Undergraduate

Intakes: February, July & September

Study Mode: Full Time

Duration: 3 years

Awarded by: University of Sunderland


Level: Undergraduate

Intakes: February, July & September

Study Mode: Full Time

Duration: 3 years

Awarded by: University of Sunderland


Undergraduates will be exposed to the various demands of conceptualizing ideas, creating and executing advertising campaigns, building their portfolio as well as a final year dissertation to examine advertising or design issues. The degree programme is fully accredited and assessed by the University of Sunderland, yet fully taught at IACT College with graduates receiving their certification from the University of Sunderland.

Our Achievements
  • 100% Employability within 6 months of graduation

  • 20% Higher Salary compare to market average

  • 22% Graduates get First Class Honor Degree from this programme.

Career Options
  • Advertising and Promotions Executive
  • Art Director
  • Brand Strategist
  • Business Development Manager
  • Campaign Manager
  • Client Servicing Manager
  • Communications Analyst
  • Copywriter
  • Creative Director
  • Graphic Designer
  • Head of Digital Marketing
  • Marketing Communications Specialist
  • Media Planner
  • Channel Activation Director
  • Strategic Planner


Entry Requirements

  • STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0
  • A-Level –minimum of grade E in 2 subjects
  • UEC – minimum of grade B in 5 subjects
  • Matriculation or Foundation – minimum CGPA of 2.0
  • SAM or CPU – 5 subjects with a minimum score of 50%
  • Diploma – minimum CGPA of 2.0
  • Other qualifications recognised by the Ministry of Education, Malaysia and considered on a case-by-case basis

English Requirements

  • SPM 1119 (GCE-O) – C6
  • IELTS – Band 6.0

Additional Requirements

  • Applicants must submit a design portfolio based on either drawings and sketches, journals, essays, reports and stories, digital and film photographs, digital illustrations using Adobe Photoshop or Illustrator or similar software, 3-D Models or Animation.

Programme Outline

Core Module

  • Design Theory 1
  • Digital Image Making
  • Introduction to Advertising 1
  • Introduction to Advertising 2
  • Motion Graphics 1
  • Visual Communication in Graphic Design

Compulsory Module

  • Hubungan Etnik di Malaysia
  • Bahasa Kebangsaan A

Core Module

  • Advertising Practice : The Book 1
  • Advertising : The Campaign
  • Branding, Positioning and Identity
  • Design Theory 2
  • Graphic Communications
  • Motion Graphics 2

Compulsory Module

  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Perlembagaan dan Masyarakat

Core Module

  • Advertising Practice : The Book 2
  • Creative Team Campaigns
  • Design Research Project
  • Major Project 1 : The Creative Direction
  • Major Project 2 : The Negotiated Brief
  • Major Project 3 : The Creative Competition

Compulsory Module

  • In-Company Practical Training
  • Drawing Techniques
  • Web Design 1
  • Web Design 2
  • Photography
  • Media Planning
  • Research Methodology
  • Academic Writing
  • MPU1: Hubungan Etnik (for local students) / Bahasa Melayu Komunikasi 2 (for International students)
  • Tamadun Islam dan Tamadun Asia (TITAS) (for local students) / Pengajian Malaysia 2 (for International students)
  • MPU2: Bahasa Kebangsaan A / Academic Writing
  • MPU3: Perlembagaan dan Masyarakat Malaysia
  • MPU4: Exposure / Inksight / Performing Arts Club (PARTS)

Articles and Stories on Advertising and Design

Victoriya Titova Kancil IACT College 2018 Best Use of Cultural Insight
Victoriya’s secret to her award winning artworks

Victoriya Titova shares her secret behind the success in Kancil Awards 2018 Victoriya Titova has…

Lawrence Chan and advertising students
Challenging the Norm

Advertising in Malaysia is a challenging industry. On one hand, there are many cultural and…

Creativity in The Ever Changing Advertising World

Advertising is changing; In fact, it has changed so much in the last decade -…

canon, great vision, rumah ozanam, charity, photography, mass communication, pr strategies, events
Photographer for a day

Photography is the latest trend everyone is getting into. Many students or even working adults…

Student Portfolio

Hear What They Say

Our First Class Honors Degree Graduates (2018)
Kate Loh IACT College
Kate Loh
BA (Hons) Advertising Design

This UK degree gave us a different perspective in terms of the approach to advertising! Having someone from UK grading your ideas from scratch definitely trained us to be more meticulous with our creative process, and help us stand out!

Tan Yen Pooi IACT College
Tan Yen Pooi
BA (Hons) Advertising Design

This course is a good gateway into the advertising industry, learning the basics of ideation and expression of creativity in execution. The lecturers in IACT and teaching group in University of Sunderland are friendly and constantly give feedback to make consistent progress in your learning. Anyone who is interested in making impacting advertisements or those who desire to build a career in the advertising industry should definitely consider this course as your high education.

Our Academic Partner from University of Sunderland
Keith Nevens University of Sunderland
Keith Nevens,
Senior Lecturer and Programme Leader of BA (Hons) Advertising & Design,
University of Sunderland

IACT has always produced very good graphics and in the last few years, the advertising work has taken on a whole new vibrancy and relevance, it easily competes with the standards here in the UK!

Why 3+0 Degree with University of Sunderland?

The University of Sunderland has excelled in teaching, learning, and research over the years and has always kept student’s employability in mind with providing the best in knowledge, practical skills and experience.

One of the best universities in North East of England

One of the best universities in

“Research on media at Sunderland is world-leading”

– Research Excellence Framework

North East of England

94.2% of our graduates are in employment or further study within six months of graduating

One of the Top 6 universities for ‘University of the Year’ in the Times Higher Education Supplement Awards 2012.

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