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Industry Article: Mass Communication

COMMUNICATION skills are in-demand in every industry. As long as human interaction is involved, communication is inevitable. How well you communicate dictates how far you would go in life, or […]
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Growing up, IACT student Rose Quek has always wanted to be in the creative communication industry. However, the common notion about the industry has always been rather negative – and […]
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This is the personal opinion of IACT College’s Bachelor of Media, Culture and Communication (BMCC) lecturer Mien.ly, whose short film was a finalist in 2017 BMW Shorties and recently produced […]
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Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behavior. It is planned and sustained effort to establish […]
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The one common misconception on Public Relations (PR) by the general public is that: PR means NETWORKING and CONTROLLING the press – it’s all about creating a spin, slogans and […]
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Ever been nagged about being a “jack-of-all-trades”, but a “master-of-none”? Or struggled to complete a task because you are distracted by many other interesting things happening around you? If these […]
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Mass Communication is a multidisciplinary subject. You can get into different professions like ranging from various media platforms (electronic, print, digital and social) to Public Relations, Event Management and Marketing […]
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