Category: learning-lab

Although the world of advertising is fast-paced, creative, fun and rewarding, it can be a competitive field with tight deadlines and demanding clients. If you are considering studying or pursuing a career in advertising, here are a few things to...

Mass communication is defined as the process of creating, sending, receiving, and analyzing messages to large audiences, via verbal, written and digital media. Through mass communication, information can be transmitted quickly and efficiently. If you love media, then mass communication...

The glitz, the glamour, and the rich and famous – these are some of the perceptions people have when we talk about the world of public relations. The big events that they get to attend and all the endless run-ins...

Communication is the connector that enables the world to operate. Whether you are having a business meeting, sitting for an interview, or communicating with your potential clients, being able to communicate clearly and efficiently could mean the difference between getting...

We live in an age where information is easily attainable at the tip of our fingers. Gone are the days when you would need to dig into treasure troves of books and ancient scrolls, or cross seas to obtain or...

Are you a graduate eagerly looking forward to start your first job? If yes, then read on and discover five basic things you need to know before choosing your first job. 1. Benefits Although your base salary makes up a...

Many people tend to think of mass communication as a fun and exciting field – you get to write articles, be a news anchor and interview celebrities or work behind the camera such as broadcasting or film. Aside from all...

Digital marketing certification not only enhances your current academic degree. It provides you the fundamental skills to manoeuvre and tackle the multi-billion dollar, global digital economy. This certification also increases employment opportunities and participation in gig-economy. Since digital marketing is...

If there’s one thing that most people today can’t live without, I’d gladly wager that it’s the smartphone. Leading technology media property TechCrunch posits that come 2020, there will be 6.1 billion smartphone users. Along with tablets and other mobile...

If you have a knack for creative writing and intend to turn it into a career, you might consider being a copywriter. Most copywriters spend their day writing content for advertising or marketing purposes – writing a slogan for a...