Why Study Digital Marketing & Social Media Marketing?
The Global Media & Comms School
Marketing lives online – and brands need creative minds like yours who know how to reach the right audience in the right way.
This is where you come in.
By studying Digital Marketing and Social Media Marketing, you’ll learn how to craft powerful online strategies – from creating scroll-stopping content to boosting search visibility and decoding performance data. You’ll blend creativity with analytics, learning by doing through real-world projects and mentorship from industry professionals.
It’s fast-paced, exciting, and constantly evolving. Why scroll past the ads when you could be the one behind them?
Social media, on the other hand, is where conversations happen, communities grow, and brands come to life. You’ll dive into what makes content go viral, how to build and manage digital communities, and how to plan campaigns that genuinely connect. Every post you create could shape how people see a brand.
With hands-on experience and deep industry insight, you’ll graduate ready to thrive in this always-online world – equipped with the skills to make an impact.
Career Pathways
Digital Marketing:
- Head of Digital Marketing
- SEO/SEM Specialist
- Email Marketing Specialist
- Digital Campaign Analyst
- Performance Marketer
- E-commerce Marketing Manager
- Growth Marketing Lead
- Digital Media Buyer
- Content Marketing Strategist
Career Pathways
Social Media Marketing:
- Social Media Manager
- Content Strategist
- Community Manager
- Social Media Analyst
- Digital Content Creator
- Engagement Specialist
- Social Campaign Planner
- Influencer Manager
- Crisis and Reputation Manager
Ready to take your place in the digital world? It starts here.
World-Class Media & Comms Education Partners
The Fastest & Smartest Way
to a Media & Comms Career
-
Start Here
- SPM
- O-Level
- (or equivalent)
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- Foundation in Media Studies, IACT
- Diploma in Digital Media & Communication, IACT
- Diploma in Broadcasting & Film, IACT
- Cambridge A-Level
- (or equivalent)
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- BComm (Hons) Branding and Digital Marketing (ODL/Conventional), Veritas University College
- BA (Hons) Advertising and Design, University of Sunderland
- BA (Hons) Media, Culture & Communication, University of Sunderland
- BA (Hons) Film Production, University of Sunderland
- BA (Hons) Social Media Management, University of Sunderland
- UK Transfer Degree Programme (Media & Communication) 2+1, 1+2
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- MBA in Digital Marketing, Veritas University College
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Kick Start Your Media Career
What We Offer.
Financial Support
Find out about scholarships, PTPTN loans, EPF withdrawals, EZ payment plans and 0% instalment plans and how you can apply.
Why Choose
The Media & Comms School ?
The Nation’s Premier Creative Communications Specialist Read more
We are the only institution in Malaysia accredited by the International Advertising Association, (IAA), New York.
Proven-Track Record Read more
IACT students have won numerous industry and academic awards, including the Student Kancil x sCoolers Awards for Films and international design and film competitions.
Industry Endorsed Curriculum Read more
Our diplomas and degrees are accredited and endorsed by the Asia-Pacific Institute for Broadcasting Development, the Graphic Design Association of Malaysia (wREGA), Public Relations Practitioners Society of Malaysia (PRactitioners), and IAA, New York.
Strategic Industry Partnerships Read more
Our collaborations with industry giants provide you with access to advanced technologies and expertise to help you build your portfolio.
Outstanding Local, Global & Professional Creative Faculty Read more
Learn from leading communication, film, advertising, media and design academics, subject matter experts and industry professionals who are leaders in their own fields.
Experiential Learning Read more
Experience learning beyond the classroom with practical exposure through internships, real-world projects, competitions and industry, bridging theory and real-world practice.
State-of-the-art Media Lab Read more
Purpose-built Video & Audio Production Studios, Mac Lab, a fully equipped Post-production Suite, and a professional Lumix Photography Studio to give your work professional polish.
Wide range of Clubs and Societies Read more
Find Your Tribe by joining a vibrant community of clubs offering unparalleled opportunities to discover your passion, develop new skills and build lifelong friendships.