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Diploma in Marketing
and Advertising

R2/342/4/0004(A7019)05/21

Fast Facts

Level: Diploma

Intakes: January, April, June & August

Study Mode: Full Time

Duration: 2.5 years

FAST FACTS

Level: Diploma

Intakes: January, April, June & August

Study Mode: Full Time

Duration: 2.5 years

Overview

Being one of the most established Advertising Diplomas in the country, students are groomed to become a versatile professional in the creative industry, specializing in advertising and marketing communications.

Career Options
  • Advertising and Promotions Executive
  • Art Director
  • Account Manager
  • Client Manager
  • Copywriter
  • Creative Director
  • Event Manager
  • Marketing Specialist
  • Market Researcher
  • Production Manager
  • Public Relations Manager
  • Strategy Planner

Requirements

Entry Requirements (Any one of these)

  • SPM / O-Level / IGCSE – Minimum 3 credits
  • UEC – Minimum of grade B in 3 subjects
  • Pass Certificate in Communication Studies from IACT College
  • Other qualifications recognised by the Ministry of Education, Malaysia and considered on a case by case basis

Minimum English Requirements

  • SPM – Grade C or
  • UEC – B6 or
  • IELTS – Band 5.0 or equivalent

Programme Outline

  • Advertising Principles
  • Communication English 102
  • Communication English 103
  • Computer Graphics
  • Creative Thinking
  • Introduction to Sociology
  • Marketing Principles
  • Marketing Research
  • Mass Communication
  • Media : Research, Strategy, Planning and Buying
  • Presentation Skills
  • Advertising Campaign Management
  • Brand Management
  • Consumer Behaviour
  • Contextual Studies
  • Creative Concept Development
  • Creative Process and Execution
  • Cross Cultural Studies for Marketing and Advertising
  • In-Company Practical Training
  • Digital Marketing
  • Portfolio Building
  • Electives (choose any two):
    • Advertising
      • Copywriting
      • Visual Communication
    • Marketing
      • Integrated Marketing Communications
      • International Marketing

Additionally the MQA requires all students to take Mata Pelajaran Umum (MPU) within the duration of their studies.

  • MPU 1 : Pengajian Malaysia 2 (for local students)/ Bahasa Melayu Komunikasi 1 (for international students)
  • MPU 2 : Bahasa Kebangsaan A/ Problem Solving and Decision Making
  • MPU 3 : Study of Religions
  • MPU 4 : Serving our Society (S.O.S)

*Advanced Standing to BA (Hons) Advertising and Design

Articles and Stories on Marketing and Advertising

Lawrence Chan and advertising students
Challenging the Norm

Advertising in Malaysia is a challenging industry. On one hand, there are many cultural and…


Creativity in The Ever Changing Advertising World

Advertising is changing; In fact, it has changed so much in the last decade -…


IACT College De Montfort University partnership degree UK
De Montfort University comes on board

On 10th April, the team from De Montfort University led by Vice-Chancellor for International, Mr.…


IACT Students Shine in Japan

On 10th March, two IACT broadcasting students Jenty Wong Mun Kin and Siak Yaw Joe…


Student Portfolio

Timelapse Video

Shell Fuel Save Challenge

Shelly with Mark Grunden 2014 IACT College

Shell Fuel Save Challenge

Shelly with Reuben Kang 2014 IACT College

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