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Diploma in Marketing
and Advertising

R2/342/4/0004(A7019)05/21

Fast Facts

Level: Diploma

Intakes: January, April, June & August

Study Mode: Full Time

Duration: 2.5 years

FAST FACTS

Level: Diploma

Intakes: January, April, June & August

Study Mode: Full Time

Duration: 2.5 years

Overview

Being one of the most established Advertising Diplomas in the country, students are groomed to become a versatile professional in the creative industry, specializing in advertising and marketing communications.

Career Options
  • Advertising and Promotions Executive
  • Art Director
  • Account Manager
  • Client Manager
  • Copywriter
  • Creative Director
  • Event Manager
  • Marketing Specialist
  • Market Researcher
  • Production Manager
  • Public Relations Manager
  • Strategy Planner

Requirements

Entry Requirements (Any one of these)

  • Pass SPM/ IGCSE with a minimum of 3 credits; or
  • Pass UEC with a minimum of grade B in 3 subjects; or
  • Pass Certificate in Communication Studies from IACT College; or
  • Other qualifications recognized by the Ministry of Education, Malaysia and considered on a case by case basis

Minimum English Requirements

  • SPM – Grade C or
  • UEC – B6 or
  • IELTS – Band 5.0

Programme Outline

Programme Outline

  • Advertising Principles
  • Communication English 102
  • Communication English 103
  • Computer Graphics
  • Creative Thinking
  • Introduction to Sociology
  • Marketing Principles
  • Marketing Research
  • Mass Communication
  • Media : Research, Strategy, Planning and Buying
  • Presentation Skills
  • Advertising Campaign Management
  • Brand Management
  • Consumer Behaviour
  • Contextual Studies
  • Creative Concept Development
  • Creative Process and Execution
  • Cross Cultural Studies for Marketing and Advertising
  • In-Company Practical Training
  • Digital Marketing
  • Portfolio Building
  • Electives (choose any two):
    • Advertising
      • Copywriting
      • Visual Communication
    • Marketing
      • Integrated Marketing Communications
      • International Marketing

Additionally the MQA requires all students to take Mata Pelajaran Umum (MPU) within the duration of their studies.

  • MPU 1 : Pengajian Malaysia 2 (for local students)/ Bahasa Melayu Komunikasi 1 (for international students)
  • MPU 2 : Bahasa Kebangsaan A/ Problem Solving and Decision Making
  • MPU 3 : Study of Religions
  • MPU 4 : Serving our Society (S.O.S)

*Advanced Standing to BA (Hons) Advertising and Design

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Student Portfolio

Timelapse Video

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Shelly with Mark Grunden 2014 IACT College

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