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Diploma in Marketing
and Advertising

R2/342/0004(A7019)05/21

Fast Facts

Level: Diploma

Intakes: January, April, June & August

Study Mode: Full Time

Duration: 2.5 years

FAST FACTS

Level: Diploma

Intakes: January, April, June & August

Study Mode: Full Time

Duration: 2.5 years

Overview

If your dream is to be in advertising or marketing communications, this is the Diploma to pursue. It presents a dynamic and holistic syllabus designed to meet the ever-changing demands of the industry. Above all, it grooms you to be a versatile creative professional. At IACT College, lessons are conducted based on real-life projects similar to those in real ad agencies or multinational companies. Dynamic, challenging yet fun, its effective learning approach makes this Diploma one of the most established Advertising Diplomas in the country – one that has launched many successful careers of its graduates both locally and internationally.

Career Options
  • Advertising and Promotions Executive
  • Art Director
  • Account Manager
  • Client Manager
  • Copywriter
  • Creative Director
  • Event Manager
  • Marketing Specialist
  • Market Researcher
  • Production Manager
  • Public Relations Manager
  • Strategy Planner

Intakes & Requirements

Intakes:

January, April, June & August

Duration:

2.5 Years

Entry Requirements

  • Pass SPM/ O Level with minimum of 3 credits
  • Pass UEC with a minimum of grade B in 3 subjects
  • Pass Certificate in Communication Studies from IACT College
  • Other qualifications recognised by the Ministry of Education, Malaysia and considered on a case-by-case basis

English Requirements

  • SPM – Grade C
  • UEC – C8
  • IELTS – Band 5.0

Course Subjects

  • Advertising Principles
  • Brand Management
  • Communication English 102
  • Communication English 103
  • Communication English 104
  • Computer Graphics
  • Creative Thinking
  • Introduction to Sociology
  • Presentation Skills
  • Media Research, Strategy, Planning and Buying
  • Marketing Principles
  • Mass Communication
  • Account Management
  • Advertising Campaign Planning
  • Cross Cultural Studies for Advertising and Marketing Communications
  • Consumer Behaviour
  • Creative Concept Development
  • Creative Process and Execution
  • Marketing Communications
  • In-Company Practical Training

Electives:

– Creative

  • Contextual Studies
  • Copywriting
  • Motion Graphics
  • Portfolio Branding
  • Visual Communication
  • Web Design

– Marketing and Communication

  • CSR & Corporate Communication
  • Event Planning and Project Management
  • Integrated Marketing Communications
  • Interactive Marketing
  • Research Methodology
  • Management Principles

Additionally the MQA requires all students to take Mata Pelajaran Umum (MPU) within the duration of their studies.

MPU subjects:

MPU1: Pengajian Malaysia 2 (for local students)/ Bahasa Melayu Komunikasi 1 (for international students)

MPU2: Bahasa Kebangsaan A 2/ Problem Solving and Decision Making

MPU3: Study of Religions

MPU4: Serving Our Society (S.O.S.)

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