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Diploma in Marketing
and Advertising


Fast Facts

Level: Diploma

Intakes: January, April, June & August

Study Mode: Full Time

Duration: 2.5 years


Level: Diploma

Intakes: January, April, June & August

Study Mode: Full Time

Duration: 2.5 years


Being one of the most established Advertising Diplomas in the country, students are groomed to become a versatile professional in the creative industry, specializing in advertising and marketing communications.

Career Options
  • Advertising and Promotions Executive
  • Art Director
  • Account Manager
  • Client Manager
  • Copywriter
  • Creative Director
  • Event Manager
  • Marketing Specialist
  • Market Researcher
  • Production Manager
  • Public Relations Manager
  • Strategy Planner


Entry Requirements (Any one of these)

  • SPM / O-Level / IGCSE – Minimum 3 credits
  • UEC – Minimum of grade B in 3 subjects
  • Pass Certificate in Communication Studies from IACT College
  • Other qualifications recognised by the Ministry of Education, Malaysia and considered on a case by case basis

Minimum English Requirements

  • SPM – Grade C or
  • UEC – B6 or
  • IELTS – Band 5.0 or equivalent
  • IGCSE (L1) – Grade E
  • IGCSE (L2) – Grade D

Programme Outline

  • Advertising Principles
  • Communication English 102
  • Communication English 103
  • Computer Graphics
  • Creative Thinking
  • Introduction to Sociology
  • Marketing Principles
  • Marketing Research
  • Mass Communication
  • Media : Research, Strategy, Planning and Buying
  • Presentation Skills
  • Advertising Campaign Management
  • Brand Management
  • Consumer Behaviour
  • Contextual Studies
  • Creative Concept Development
  • Creative Process and Execution
  • Cross Cultural Studies for Marketing and Advertising
  • In-Company Practical Training
  • Digital Marketing
  • Portfolio Building
  • Electives (choose any two):
    • Advertising
      • Copywriting
      • Visual Communication
    • Marketing
      • Integrated Marketing Communications
      • International Marketing

Additionally the MQA requires all students to take Mata Pelajaran Umum (MPU) within the duration of their studies.

  • MPU 1 : Pengajian Malaysia 2 (for local students)/ Bahasa Melayu Komunikasi 1 (for international students)
  • MPU 2 : Bahasa Kebangsaan A/ Problem Solving and Decision Making
  • MPU 3 : Study of Religions
  • MPU 4 : Serving our Society (S.O.S)

*Advanced Standing to BA (Hons) Advertising and Design

Student Showcase

Articles and Stories on Marketing and Advertising

Victoriya Titova Kancil IACT College 2018 Best Use of Cultural Insight
Victoriya’s secret to her award winning artworks

Victoriya Titova shares her secret behind the success in Kancil Awards 2018 Victoriya Titova has…

Lawrence Chan and advertising students
Challenging the Norm

Advertising in Malaysia is a challenging industry. On one hand, there are many cultural and…

Creativity in The Ever Changing Advertising World

Advertising is changing; In fact, it has changed so much in the last decade -…

canon, great vision, rumah ozanam, charity, photography, mass communication, pr strategies, events
Photographer for a day

Photography is the latest trend everyone is getting into. Many students or even working adults…

iact college, great heart, student event, jaya one, fundraising, open mic, charity, mass comm
IACT Students raised RM3084

Great Heart Charity Fundraising event was held in Jaya One, Petaling Jaya from 10am to…

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