IACT College celebrates the success of our students in the Kancil Award last Friday night for winning 10 awards, including Gold for Best use of Cultural Insights, Silver in Best Video Content, Silver in Best Ad and Silver in Best Promotion & Activation, just to name a few.
Themed “Celebrating Humanity in Creativity, Technology and Culture” this year, Kancil Award celebrates the creativity of local creative talents. The award ceremony was held at the iconic Chin Woo Stadium in Kuala Lumpur, Malaysia.
Victoriya Titova, an IACT student currently pursuing her Bachelor degree in Advertising and Design won Gold for Best use of Cultural Insights with her reinvention of a traditional game “Cherki”, a game well-loved among the Strait-Chinese (Peranakan) community in Malaysia.
“My submission is actually a project I did for my Advertising Campaign (The Book 1) subject. It was an adaptation of a D&AD brief that was written for Hasbro. The final result was a physical game set of 27 cards and a campaign that aimed to sell this old game to the younger audience.”
When asked what inspired her creation, she says, “I was really intrigued with the Peranakan culture when my lecturer, Ms. Nicola introduced it to me. I was hooked on reading more about what their lifestyles used to be like, what food they ate, their roots and heritage. These were what I wanted to bring to the forefront with my project.”
Another IACT College graduate, Stephanie Yap won Silver in Best Video Content with her creation for PediaSure, “Pin Pin the Piñata”, a cute animation about a piñata overcoming its’ growth challenge. It was her work during her internship with the renowned creative agency, Dentsu LHS.
“I would like to thank my supervisor Kevin Teh for trusting in my work, for my friend Peh Xinying for being the chime and rhymer, and the entire team from Dentsu LHS and Glass Fin Production for bringing Pin Pin to life. I contributed mainly towards the script and I am pleasantly surprised that it would go such a long way.”
Victoriya credits her success to her mother for being a constant support, her lecturer Ms Nicola and IACT college for the guidance.
When asked what they learned throughout the process, Victoriya says: “Trust your gut. I am a huge advocate for trusting gut instincts. If something feels right – just go with it, even if it may seem risky or just plain silly and weird at first.”
Stephanie says, “You’ll never know what you get when you try. This goes for both the award and the project! While trying is the key lesson, I believe that it’s really important to surround yourself with people who support and believe in you.”
Besides celebrating the success of our current students, IACT College also celebrates the success of the two graduates, Hilmi Mustaffa from Dentsu LHS and Sabrina Jamaludin from TBWA, who are being heralded as the most promising newcomers of the industry by receiving “Young Kancil Award” last night.
We Proudly Congratulate our Award Winners:
Best use of Cultural Insights (Gold):
“Kuih & Cherki” by Victoriya Titova, 2nd Year student in BA (Hons) in Advertising and Design
Best Video Content (Silver):
Best Ad (Silver):
Best Idea for Social Good (Silver):
Best Promo and Activation (Bronze):
“Muralscape” by Lim Yi Shien, 3rd Year student in BA (Hons) in Advertising and Design
Self-promotion ( Bronze)
Best Print and Poster (Subcategory: Campaign, Bronze):
“Grabtitude” by Lau Eve Lyn, Final Year student in Diploma in Graphic Design.
Best Use of Mobile and Wearable Platforms (Merit):
Best Print and Poster (Subcategory: Campaign, Merit):
“I-inspire” by Adelle Adrian, Final Year student in Diploma in Graphic Design.
Young Kancil Awards (Gold):
Hilmi Mutaffa, Graduate from Diploma in Marketing & Advertising, now working with Dentsu LHS
Young Kancil Awards (Bronze):
Sabrina Jamaludin, Graduate from BA (Hons) in Advertising and Design, now working with TBWA.