Archives: Shorthand

If there’s one thing that most people today can’t live without, I’d gladly wager that it’s the smartphone. Leading technology media property TechCrunch posits that come 2020, there will be 6.1 billion smartphone users. Along with tablets and other mobile...

If you have a knack for creative writing and intend to turn it into a career, you might consider being a copywriter. Most copywriters spend their day writing content for advertising or marketing purposes – writing a slogan for a...

It’s a competitive world out there in the marketing industry. As new businesses pop up, a marketer has to find new ways to promote the business to ensure it gets the right exposure. From new tactics to emerging trends, there’s...

The passionate, the dreamers, the big thinkers, and the innovators – these are just some of the many descriptions of a creative person. The creative field is one which centres on imagination and original thinking, especially work in the arts...

Public relations can make or break a company. Every business requires a strong public image that supports its growth, marketing efforts and building a relationship with its current and future customers(PR) specialists are the custodians of the image, reputation and...

Writing is often considered a tough skill to pick up- for a number of reasons. You need to : .be patient; .be focused; .have a good grasp of language and grammar; and .practise, practise, PRACTISE!!! In actual fact, it’s not...

If you look at how far global society has come, it is clear that much has changed. The impact left by various movements and events in human history has brought to numerous issues to light- leading to relevant (and deeply...

Most people cringe when considering a career in journalism because of one reason: They can’t write. One of the biggest misconceptions about the field is that to be a journalist, you need to be able to write. What if that’s...

Nobody is privy to the fact that going digital is indeed the way to go these days, especially when it comes to doing business. As trends in recent years indicate, technological advancements have allowed for enhanced and more frequent interactions...

We share six tips to hone your writing skills. 1. Get the Basics Right Writing engaging content starts with a solid grasp of basic writing principles such as spelling, grammar, and sentence construction. You don’t necessarily need a huge vocabulary...