Communication skills in demand

KL Alta Moda 2018 IACT COLLEGE
Communication students from IACT college were tasked to handle PR and Fashion show for KL ALTA Moda 2018 as part of their classroom project.

COMMUNICATION skills are in-demand in every industry. As long as human interaction is involved, communication is inevitable. How well you communicate dictates how far you would go in life, or in the words of famous self-help guru and author Paul J. Meyer, “Communication, the human connection, is the key to personal and career success.”

Having been a talent-feeder college for the creative communication industry since the 70s, IACT College launches the new Diploma in Professional Communication programme with its first intake starting in April 2019.

With a proven track record in the advertising and creative industries, IACT College is venturing into the field of corporate communication with this diploma programme.

The Diploma in Professional Communication is designed for those with an interest in the areas of public relations, journalism and corporate communication. The two-year course will help students develop practical skills and master creative communication strategies – from accessing business communication issues, generate ideas for new communication approach, multi-platform news reporting, planning public relations campaigns to organising publicity and media relations projects.

By handling keystone projects in their last semester, students will put whatever they learn to test under the supervision of their industry lecturers.

IACT College students have been well exposed to the world of corporate communication. With their connections in the creative industry, IACT lecturers have been bringing in industry clients to help students get firsthand experience in working with business corporations and NGOs.

Among the industry clients are Genting Resort World, KHIND, WOBB, KL Alta Moda, Mercy Malaysia and Yayasan Chow Kit, just to name a few.

Graduates from the programme will have access to a wide range of career options in various business organisations and media communication industry. The need for professional communication experts is on the rise – since technological progress seems to often outpace the number of available expert practitioners who can tackle communication problems on various platforms – creatively.

With the completion of the Diploma in Professional Communication, graduates will be awarded an Advanced Standing into Year Two of the Bachelor of Arts (Honours) in Media, Culture, and Communication 3+0 programme offered at IACT College.

(This article was published on 28 April 2019 in The Star Newspaper)