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BA (Hons) Media, Culture
and Communication (3+0)

N/345/6/0590(FA4909)09/19

Fast Facts

Level: Undergraduate

Intakes: February & September

Study Mode: Full Time

Duration: 3 years

Awarded by: University of Sunderland

FAST FACTS

Level: Undergraduate

Intakes: February & September

Study Mode: Full Time

Duration: 3 Years

Awarded by: University of Sunderland

Overview

Bachelor of Arts (Hons) Media, Culture and Communication (3+0), in collaboration with University of Sunderland, explores the integrated media context by which communication is conducted within today’s industry. Students will specialise in one of three areas providing them with a competitive edge for employment: Public Relations, Journalism and, Broadcast and Digital Media.

The programme is fully accredited and assessed by University of Sunderland, yet fully taught at IACT College, with graduates receiving their certification from the University of Sunderland.

Career Options
  • Advertising and Promotions Executive
  • Communications Analyst
  • Content Writer
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Crisis Communication Specialist
  • Editor
  • Film Editor
  • Interaction Strategist
  • Journalist
  • Marketing Communication Specialist
  • Marketing Manager
  • Media Buyer
  • Media Planner
  • News Director
  • Producer
  • Publisher
  • Public Relations Manager
  • Publicity Manager
  • Talk Show Host
  • Scriptwriter
  • Social Media Strategist

Intakes & Requirements

Intakes:

February & September

Duration:

3 Years

Entry Requirements

  • Pass STPM with a minimum of grade C in two subjects and an average CGPA of 2.0
  • Pass A Level with a minimum of grade E in two subjects
  • Pass UEC with a minimum of grade B in five subjects
  • Pass Matriculation or Foundation with a minimum CGPA of 2.0
  • Pass SAM or CPU in 5 subjects with a minimum score of 50%
  • Pass Diploma with a minimum CGPA of 2.0
  • Other qualifications recognised by the Ministry of Education, Malaysia and considered on a case-by-case basis

English Requirements

  • SPM 1119 (GCE-O) – C6
  • IELTS – Band 6.0

*Students will specialise in one of three areas providing them with a competitive edge for employment: Public Relations, Journalism and, Broadcast and Digital Media.

Course Subjects

Core Modules:

  • Introduction to Media and Cultural Studies
  • Media Histories
  • The Making of Popular Culture
  • Introduction to Digital Media Cultures

Option Modules (Specialization)

Public Relations:

  • Introduction to PR Theory and Practice 1
  • Introduction to PR Theory and Practice 2

Journalism:

  • Essential Journalism
  • Introduction to Media Photography

Broadcast & Digital Media:

  • Introduction to Video Production
  • Introduction to Screenwriting

Core Modules:

  • Media  Studies 1
  • Academic Research Skills
  • Cultural Theory and Popular Culture 1
  • Researching Media in Everyday Lives

Option Modules (Specialization)

Public Relations:

  • Marketing, Advertising and PR Communications
  • Practical PR, Strategy and Theory

Journalism:

  • Magazine Writing 1
  • News Journalism 1

Broadcast & Digital Media:

  • Scriptwriting
  • Video Production Documentary

Core Modules:

  • Media Studies 2
  • Cultural Theory and Popular Culture 2
  • Dissertation and Research Methods A
  • Dissertation and Research Methods B

Option Modules (Specialization)

Public Relations:

  • Advanced PR
  • PR for Non-Commercial Organisations

Journalism:

  • Arts, Entertainment & Games Journalism
  • Multiplatform News

Broadcast & Digital Media:

  • Video Production 2
  • Screenwriting for TV & Film 2
  • Pengajian Malaysia
  • Hubungan Etnik di Malaysia
  • Perlembagaan dan Masyarakat
  • Pengajian Islam/ Pendidikan Moral
  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Bahasa Kebangsaan A
  • In-Company Practical Training

(subject to availability):

  • Web Design 1
  • Web Design 2
  • Motion Graphics 1
  • Motion Graphics 2
  • Digital Image Making

MPU 1:

  • Hubungan Etnik (for local students)/ Bahasa Melayu Komunikasi 2 (for international students)
  • Tamadun Islam and Tamadun Asia (TITAS) (for local students)/ Pengajian Malaysia 2 (for international students)

MPU 2:

  • Bahasa Kebangsaan A 3/ Photography and Digital Imaging

MPU 3:

  • Perlembagaan and Masyarakat Malaysia

MPU 4:

  • Exposure/ Inksight/ Performing Arts Club (PARTS)

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Student Portfolio

Documentary: Writing on the Wall
Produced and Directed by: Benjamin Yee

Documentary: Seeking Refuge
Produced and Directed by: Justin Wong

Documentary: A Mile Away
Produced and Directed by: Naveendran

Shortfilm: A Divided House
Produced and Directed by: Justin Wong

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