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BA (Hons) Media, Culture
and Communication (3+0)

N/345/6/0590(FA4909)09/19

Fast Facts

Level: Undergraduate

Intakes: February & September

Study Mode: Full Time

Duration: 3 years

Awarded by: University of Sunderland

FAST FACTS

Level: Undergraduate

Intakes: February & September

Study Mode: Full Time

Duration: 3 Years

Awarded by: University of Sunderland

Overview

Undergraduate will specialise either in Public Relations, Journalism or Broadcasting and Digital Media. The degree programme is fully accredited and assessed by the University of Sunderland, yet fully taught at IACT College with graduates receiving their certification from the University of Sunderland.

Career Options
  • Advertising and Promotions Executive
  • Communications Analyst
  • Content Writer
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Crisis Communication Specialist
  • Editor
  • Film Editor
  • Interaction Strategist
  • Journalist
  • Marketing Communication Specialist
  • Marketing Manager
  • Media Buyer
  • Media Planner
  • News Director
  • Producer
  • Publisher
  • Public Relations Manager
  • Publicity Manager
  • Talk Show Host
  • Scriptwriter
  • Social Media Strategist

Requirements

Entry Requirements

  • STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0
  • A-Level – minimum of grade E in 2 subjects
  • UEC – minimum of grade B in 5 subjects
  • Matriculation or Foundation – minimum CGPA of 2.0
  • SAM or CPU – 5 subjects with a minimum score of 50%
  • Diploma – minimum CGPA of 2.0
  • Other qualifications recognised by the Ministry of Education, Malaysia and considered on a case-by-case basis

English Requirements

  • SPM 1119 (GCE-O) – C6
  • IELTS – Band 6.0
  • IEP – Level 4

*Students will specialise in one of three areas providing them with a competitive edge for employment: Public Relations, Journalism and, Broadcast and Digital Media.

Programme Outline

Core Module

  • Introduction to Media and Cultural Studies
  • Media Histories
  • The Making of Popular Culture
  • Introduction to Digital Media Cultures

Public Relations

  • Introduction to PR Theory and Practice (1)
  • Introduction to PR Theory and Practice (2)

Journalism

  • Essential Journalism
  • Introduction to Media Photography

Broadcast and Digital Media

  • Introduction to Video Production
  • Introduction to Screenwriting

Compulsory Module

  • Pengajian Malaysia
  • Hubungan Etnik di Malaysia

Core Module

  • Media Studies 1
  • Academic Research Skills
  • Cultural Theory and Popular Culture 1
  • Researching Media in Everyday Lives

Public Relations

  • Marketing, Advertising and PR Communications
  • Practical PR, Strategy and Theory

Journalism

  • Magazine Writing 1
  • News Journalism 1

Broadcast and Digital Media

  • Scriptwriting
  • Video Documentary Production

Compulsory Module

  • Perlembagaan dan Masyarakat
  • Pengajian Islam / Pendidikan Moral
  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Bahasa Kebangsaan A

Core Module

  • Media Studies 2
  • Cultural Theory and Popular Culture (2)
  • Dissertation and Research Methods A
  • Dissertation and Research Methods B

Public Relations

  • Advanced PR
  • PR for Non-Commercial Organisations

Journalism

  • Arts, Entertainment and Games Journalism
  • Multiplatform News

Broadcast and Digital Media

  • Video Production 2
  • Screenwriting for TV and Film 2

Compulsory Module

  • In-Company Practical Training
  • Web Design 1
  • Web Design 2
  • Motion Graphics 1
  • Motion Graphics 2
  • Digital Image Making
  • MPU1: Hubungan Etnik (for local students) / Bahasa Melayu Komunikasi 2 (for International students)
  • Tamadun Islam dan Tamadun Asia (TITAS) (for local students) / Pengajian Malaysia 2 (for International students)
  • MPU2: Bahasa Kebangsaan A / Academic Writing
  • MPU3: Perlembagaan dan Masyarakat Malaysia
  • MPU4: Exposure / Inksight / Performing Arts Club (PARTS)

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Student Portfolio

Documentary: Writing on the Wall
Produced and Directed by: Benjamin Yee

Documentary: Seeking Refuge
Produced and Directed by: Justin Wong

Documentary: A Mile Away
Produced and Directed by: Naveendran

Shortfilm: A Divided House
Produced and Directed by: Justin Wong

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